• Marketing Tips

Implementing Effective Healthcare Marketing Strategies on a Tight Budget

Ideally, all healthcare organizations would always have a robust marketing budget to consistently generate leads and grow patient volume. However,...

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Marketing Planning & Strategy

Getting Ready for Flu Season Amid COVID-19

Is your community ready for flu season? It’s just around the corner with flu activity typically kicking off in October, surging in December and...

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Marketing Planning & Strategy

Why Positive Social Media Messages Work Right Now

If you’re tired of stressful posts on social media, you’re not alone. More than half of 2,000 people surveyed said they’ve...

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Marketing Planning & Strategy

Today's Opioid Crisis: How Healthcare Marketers Can Help

For the more than 20 million Americans who battle substance abuse disorder (SUD), the pandemic has been a tornado, shattering sources of help and...

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Marketing Planning & Strategy

4 Tactics for Positioning Your Practice as Consumer-First

COVID-19 has no doubt changed patients’ healthcare expectations and accelerated the need for a more consumer-first mindset. Healthcare marketers...

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Marketing Planning & Strategy

Marketing to Patients with Work-from-Home Injuries

Ideas to develop a plan for marketing to the emerging work-from-home patient population.

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Marketing Planning & Strategy

Free Resources for Promoting Patient Safety During the Holidays

As the holiday season kicks into high gear this year, remember, your patients see you as a trusted source for how to stay healthy and safe. Did...

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Marketing Planning & Strategy

3 Reasons to Consider a Brand Refresh

The marketing terrain of 2021 looks drastically different than just one year ago. As a healthcare marketer, you may be wondering if there's a need...

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Marketing Planning & Strategy

Four trends shaping healthcare marketing in 2021

COVID-19 created seismic shifts in healthcare and consumer behavior. As vaccines become more widely available and infection rates continue to...

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Marketing Planning & Strategy

Multichannel Marketing Helps Healthcare Providers Reach More Patients

The explosion of digital entertainment and content is a luxury for healthcare marketers. Take advantage of that windfall by...

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