• Marketing Insights

Implementing Effective Healthcare Marketing Strategies on a Tight Budget

Ideally, all healthcare organizations would always have a robust marketing budget to consistently generate leads and grow patient volume. However,...

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How to Engage Doctors in Marketing

Are you looking for ways to engage physicians in achieving your organization’s marketing goals? Should you? The answer is...

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Choice Overload Delays Patient Decisions

While variety may be the spice of life, too much makes life harder. Scientists call it Hick’s Law. Consumers call it choice overload.

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Keeping Up with SEO

Search Engine Optimization is evolving. Is your digital marketing team evolving with it? Today, the term SEO is a bit of a misnomer. Rather...

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Smart Ways to Spend a Small Marketing Budget

Does your budget look alarmingly small for all you need to accomplish? Fear not. In the digital age, even a little money can achieve a lot. The...

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What's Behavioral Economics Doing in Healthcare?

Change is hard. Like the dog who doesn’t want to learn a new trick, most of us choose to stick to what we know. In healthcare, that translates...

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Security Matters: PHI Safety Starts with Your Website

In healthcare, websites are held to a higher standard. They must be more than engaging in design and helpful in content. Whether a private...

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Strategy Highlights for Urgent Care Providers

Patients have more options than ever when it comes to healthcare. To stay ahead of the competition, urgent care providers should focus on 3...

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How to Boost Community Wellness and Your Brand

Today’s consumers expect providers and hospitals to contribute to their wellness. Luckily, you already have a tool for that: marketing....

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Discover the Future of AI in Healthcare

Is artificial intelligence (AI) here to stay? The answer is a resounding...

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