Consumer/Patient Engagement

Implementing Effective Healthcare Marketing Strategies on a Tight Budget

Ideally, all healthcare organizations would always have a robust marketing budget to consistently generate leads and grow patient volume. However,...

Think quick, healthcare marketers! What's the first metric you should review to determine the success of your pay per click (PPC) campaign? If...

What makes a patient tick and why? That’s what you’ll discover when you use psychographic research to further marketing...

The success of your practice or hospital depends on the people you serve - your patients. That's why it's important to...

Henry Ford once said, "If there is any one secret of success, it lies in the ability to get the other person's point of view and see things from...

Orthopedic providers will gain a new generation of patients if they understand what matters most to Millennials and respond to them. This...

Once an economic movement reserved only for the purchase of goods, consumerism has spread to service-based industries including healthcare. Is...

“Great things in business are never done by one person; they’re done by a team of people.” This quote from Steve Jobs, the late Apple...

It's a fact: men would rather chew leather than see a healthcare provider. Well maybe not chew leather, but surveys do show that 60 percent of men...

At CMG Health Marketing, we're passionate about matching the right patients to the right physicians. Our team of healthcare experts has created a...