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  • Marketing Insights

7 Ways to Reach Men, Healthcare’s Reluctant Patients

Men would rather shave with ice water than visit a doctor. Or so it seems. Statistics show that fewer men than women have a healthcare provider...

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Healthcare Personas Bring Data to Life

Data is transforming healthcare, and marketers know that data is their starting line in the quest to target patients.

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Multichannel Marketing Helps Healthcare Providers Reach More Patients

The explosion of digital entertainment and content is a luxury for healthcare marketers. Take advantage of that windfall by...

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Why Online Reviews Matter to Your Practice

From cars to cosmetics, consumers turn to online reviews for honest opinions that inform their purchase decisions. When it comes to finding a...

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Attract more patients with these 6 SEO tips

As patients scour the internet to research conditions and find a provider, simple steps can connect them to your practice. Here are six search...

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4 Reasons for LASIK Surgery’s Surprising Surge

We’re seeing four reasons that LASIK is enjoying a burst in popularity—all of them related to COVID-19 and its impact on daily life.

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Four trends shaping healthcare marketing in 2021

COVID-19 created seismic shifts in healthcare and consumer behavior. As vaccines become more widely available and infection rates continue to...

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3 Reasons to Consider a Brand Refresh

The marketing terrain of 2021 looks drastically different than just one year ago. As a healthcare marketer, you may be wondering if there's a need...

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How to Prevent the Spread of Vaccine Misinformation

Determining which difficult conversations to tackle first with patients – and how – can be daunting. Here are a few things to consider as you...

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Gratitude: Make appreciation a priority for your practice

Practicing gratitude doesn't have to be a monumental task. Here are four ways you can cultivate a grateful mindset at work.

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