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Multichannel Marketing Helps Healthcare Providers Reach More Patients
The explosion of digital entertainment and content is a luxury for healthcare marketers. Take advantage of that windfall by...Read More
Why Online Reviews Matter to Your Practice
From cars to cosmetics, consumers turn to online reviews for honest opinions that inform their purchase decisions. When it comes to finding a...
Attract more patients with these 6 SEO tips
As patients scour the internet to research conditions and find a provider, simple steps can connect them to your practice. Here are six search...
4 Reasons for LASIK Surgery’s Surprising Surge
We’re seeing four reasons that LASIK is enjoying a burst in popularity—all of them related to COVID-19 and its impact on daily life.
Four trends shaping healthcare marketing in 2021
COVID-19 created seismic shifts in healthcare and consumer behavior. As vaccines become more widely available and infection rates continue to...
3 Reasons to Consider a Brand Refresh
The marketing terrain of 2021 looks drastically different than just one year ago. As a healthcare marketer, you may be wondering if there's a need...
How to Prevent the Spread of Vaccine Misinformation
Determining which difficult conversations to tackle first with patients – and how – can be daunting. Here are a few things to consider as you...
Gratitude: Make appreciation a priority for your practice
Practicing gratitude doesn't have to be a monumental task. Here are four ways you can cultivate a grateful mindset at work.
Free Resources for Promoting Patient Safety During the Holidays
As the holiday season kicks into high gear this year, remember, your patients see you as a trusted source for how to stay healthy and safe. Did...
Marketing to Patients with Work-from-Home Injuries
Ideas to develop a plan for marketing to the emerging work-from-home patient population.
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