Effective Healthcare Marketing Tips to Grow Your Aesthetics/Plastic Surgery Practice
Plastic surgery and aesthetics are especially competitive fields within the healthcare industry, because you are often competing for patients’...
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Digital Crisis Communication Tips - Coronavirus
Yes, your patient population is worried about the coronavirus (CoV). Per Google Trends, the number of online searches for information about the...
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New Consumer Preferences in Primary Care
Proving that consumers can still surprise us, Advisory Board compared the results of their 2019 consumer preference survey with the 2014 survey...
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How Zero-Click Search Impacts SEO in Healthcare
In a year where we’ve already seen major advances in AI to help diagnose digital hospitals and a rise in demand for telehealth services, agility...
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How Microsoft Wants to Change Healthcare
Google, Apple, Amazon and now Microsoft. With global tech giants moving into healthcare, it’s safe to say the industry will look very different...
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2020 Wellness Trends to Watch
Health and fitness have long held the top spot among new year’s resolutions. What will that look like in 2020? Per a recent wellness index study...
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Get Ready for Voice Search
When 2020 begins in just a few short weeks, 50 percent of all online searches will be voice searches. Consumers will turn to the likes of Alexa,...
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Healthcare Twitter Strategy That Works
Over 400 million tweets are generated every day, read by 50% of the U.S. population. So, does Twitter work for healthcare marketing?
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3 Tips for Partnering with a Healthcare Social Influencer
Millions of Americans are turning to social media influencers for healthcare information. Naturally, media-savvy healthcare marketers...
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Comparison Shopping Comes to Healthcare
This year, 37% of healthcare consumers used websites and shopping apps to compare services. Driven by the need to reduce medical expenses, that...
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