We partner with healthcare organizations, medical practices, and businesses like yours to identify prospective health consumers who have a need for your services, and those who are most likely to become loyal customers for the long-term future. Our experts begin by learning about your specific offerings and needs, and then researching data-driven insights to identify the right target audience for your health services. This ensures that your marketing efforts will reach the right people. By understanding your business and your ideal customer, we can develop a focused marketing strategy and messaging that resonates with your target audience.

We'll develop a healthcare marketing plan specific to your organization's needs, and built around extensive research including:

Research Options

• Growth Projections for the service lines, products, and programs you offer.
• Demographic Patient Profiles - Who needs your services the most, and where are they located and consuming media?
• Health Consumer Insights & Preferences
• Customized Market Research specific to your health services

Once we've identified your target audience, we'll help you engage them in an interactive, meaningful, and measurable way. Our customized healthcare marketing strategy for your organization will incorporate a variety of marketing techniques and media, including TV and radio advertising, social media campaigns, email marketing, and search engine optimization, to reach your target audience wherever they are. We create engaging, informative content that speaks directly to your target audience and encourages them to take action.

Our omnichannel marketing strategy includes organic and paid outreach via the following platforms, to distribute the right messaging to the right health consumers at just the right time:

Targeted Solutions

• Display, banner, and programmatic ads
• Traditional media (TV, Radio, Print)
• Search optimization (SEO)
• Social media
• Video

Our team uses a data-driven, multifaceted, strategic approach to convert prospective health consumers into active, loyal customers. Our ongoing analysis and reporting of key metrics enable you to track the success of your marketing campaigns, making it easy to measure your return on investment. We develop compelling calls-to-action that encourage your target audience to take the next step, whether it's scheduling an appointment, requesting a consultation, or signing up for more information. By creating a seamless user experience, we make it easy for prospective health consumers to become new clients.

As soon as a campaign is launched, monitoring and reporting begin, including:

Measuring Success

• KPI Consulting
• Tag Management
• Custom Reporting Metrics
• ROI Analysis

We'll identify positive trends as well as recognize areas for improvement. We adjust and revise campaigns as needed in real time for optimum results and success.