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  • Marketing Insights

How Patients Choose a Healthcare Provider: Five Considerations

For many people, choosing a new healthcare provider is not a decision made overnight. While it takes time to build awareness and gain trust, there...

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Five Ways to Build Content for Your Practice

You’ve taken steps to make sure your practice is ready to be marketed, and you’ve thought through your marketing budget. What’s a great next...

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Five Ways to Market Your Practice’s Cosmetic Procedures

If your practice specializes in minimally invasive or surgical cosmetic procedures, then you’ve probably heard about the “Zoom boom”...

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Preparing Your Practice for a Marketing Campaign

As you get ready to market your practice, it’s easy to jump right into the details of your campaign – developing a strategy that sets you...

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Marketing Solutions for Multi-Specialty Practices

When your practice has multiple specialties, it can be tempting to spread your marketing budget equally across all areas...

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Four Ways to Optimize Your Healthcare Marketing Budget

It can seem like healthcare practices are faced with rising costs at every turn – from labor to technology to supplies. When expenses increase,...

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Better Connect with Your Patients: 3 Mental Health Marketing Strategies

In 2020, the National Institute of Mental Health estimated 52.9 million adults in the U.S. were living with mental illness. Unsurprisingly,...

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What Has COVID-19 Changed for Gen Z? Almost Everything.

Gen Z (people born after 1997) is arguably the most educated, most diverse, and most tech-literate generation in history. The COVID-19...

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To Market to Millennials: Validation is the name of the game

Coming of age in the era of 9/11. Graduating into the workforce during the Great Recession. Now, hitting their stride in adulthood amidst the...

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How to Market to Gen X in the Covid-19 Climate

Gen X (those born from 1965 to 1980) is the “forgotten generation” lodged between the more notorious generations of Baby Boomers and Millennials.

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