Health and fitness have long held the top spot among new year's
resolutions. What will that look like in 2020? Per a recent wellness index study
conducted by MINDBODY, this year, your health-focused patients will resolve
to:
Prioritize sleep health
Sleep loss seems to
be a theme of modern life. Almost 60 percent of those surveyed have come to
feel that healthy sleep is not just essential to being productive; it's a
luxury. In response, health spas have been opening "nap bars" where guests can
refresh themselves with daytime sleeping. In the coming year, sleep-deprived
people will be prioritizing their sleep health using:
- Sleep apps
- Natural supplements
- Organic mattresses
- Weighted blankets and luxury linens
Seek alternative
medicine remedies
Nearly 70 percent of
those queried believe in the benefits of complementary and alternative
medicine. Interestingly, the study revealed that this year, it won't be so much
about consuming supplements as undertaking healthful practices to reduce stress,
such as:
- Meditation and breathwork
- Guided visualization
- Acupuncture and acupressure
- Natural remedies
Leave for a wellness getaway
There's a growing
awareness that buying more things doesn't lead to health and happiness. Over 40
percent of those polled placed a higher value on experiences than materialism.
Expect your patients to unplug from the digital world, sign up for feel-good
trips, and involve themselves in activities like:
- Wellness or spiritual-focused escapes
- Yoga retreats
- Fitness and wellness events
- Sustainable healthy eating vacations
Make more time for mental health
Emotional wellness is
equally important as physical wellness, according to over half of those
surveyed. Emotional may eclipse physical in the coming year. To support healthier
habits and mental self-care, your patients may consider:
- Talk therapy
- Workshops on relationships and intimacy
- Realistic or intuitive eating
Where will you put your energies in 2020?
Cox
Health Marketing helps you stay in touch with your patients. Want to learn what
matters to them? Call us today.