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Preparing Your Practice for a Marketing Campaign
As you get ready to market your practice, it’s easy to jump right into the details of your campaign – developing a strategy that sets you...
7 Ways to Reach Men, Healthcare’s Reluctant Patients
Men would rather shave with ice water than visit a doctor. Or so it seems. Statistics show that fewer men than women have a healthcare provider...
Healthcare Personas Bring Data to Life
Data is transforming healthcare, and marketers know that data is their starting line in the quest to target patients.
Multichannel Marketing Helps Healthcare Providers Reach More Patients
The explosion of digital entertainment and content is a luxury for healthcare marketers. Take advantage of that windfall by...
Attract more patients with these 6 SEO tips
As patients scour the internet to research conditions and find a provider, simple steps can connect them to your practice. Here are six search...
How to Prevent the Spread of Vaccine Misinformation
Determining which difficult conversations to tackle first with patients – and how – can be daunting. Here are a few things to consider as you...
4 Tactics for Positioning Your Practice as Consumer-First
COVID-19 has no doubt changed patients’ healthcare expectations and accelerated the need for a more consumer-first mindset. Healthcare marketers...
Why Positive Social Media Messages Work Right Now
If you’re tired of stressful posts on social media, you’re not alone. More than half of 2,000 people surveyed said they’ve...
3 Ways to Pivot Healthcare Creative Messaging
If you feel like you’ve seen the same ad a few too many times lately, you probably aren’t alone. In the early days of the pandemic (Feb 17 to...