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  • Content Marketing

Nursing Recruitment: Is Your Practice Prepared?

To stand out as an attractive employer in this hiring climate, it’s imperative your practice demonstrate they understand what top nursing...

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Content Marketing

Preparing Your Practice for a Marketing Campaign

As you get ready to market your practice, it’s easy to jump right into the details of your campaign – developing a strategy that sets you...

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Content Marketing

7 Ways to Reach Men, Healthcare’s Reluctant Patients

Men would rather shave with ice water than visit a doctor. Or so it seems. Statistics show that fewer men than women have a healthcare provider...

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Content Marketing

Healthcare Personas Bring Data to Life

Data is transforming healthcare, and marketers know that data is their starting line in the quest to target patients.

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Content Marketing

Multichannel Marketing Helps Healthcare Providers Reach More Patients

The explosion of digital entertainment and content is a luxury for healthcare marketers. Take advantage of that windfall by...

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Content Marketing

Attract more patients with these 6 SEO tips

As patients scour the internet to research conditions and find a provider, simple steps can connect them to your practice. Here are six search...

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Content Marketing

How to Prevent the Spread of Vaccine Misinformation

Determining which difficult conversations to tackle first with patients – and how – can be daunting. Here are a few things to consider as you...

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Content Marketing

4 Tactics for Positioning Your Practice as Consumer-First

COVID-19 has no doubt changed patients’ healthcare expectations and accelerated the need for a more consumer-first mindset. Healthcare marketers...

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Content Marketing

Why Positive Social Media Messages Work Right Now

If you’re tired of stressful posts on social media, you’re not alone. More than half of 2,000 people surveyed said they’ve...

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Content Marketing

3 Ways to Pivot Healthcare Creative Messaging

If you feel like you’ve seen the same ad a few too many times lately, you probably aren’t alone. In the early days of the pandemic (Feb 17 to...

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