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  • Digital Marketing

Nursing Recruitment: Is Your Practice Prepared?

To stand out as an attractive employer in this hiring climate, it’s imperative your practice demonstrate they understand what top nursing...

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Digital Marketing

Preparing Your Practice for a Marketing Campaign

As you get ready to market your practice, it’s easy to jump right into the details of your campaign – developing a strategy that sets you...

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Digital Marketing

What Has COVID-19 Changed for Gen Z? Almost Everything.

Gen Z (people born after 1997) is arguably the most educated, most diverse, and most tech-literate generation in history. The COVID-19...

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Digital Marketing

To Market to Millennials: Validation is the name of the game

Coming of age in the era of 9/11. Graduating into the workforce during the Great Recession. Now, hitting their stride in adulthood amidst the...

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Digital Marketing

Are Your Healthcare Marketing Campaigns Working? How to Tell

What’s your number one goal as a healthcare marketer? To attract...

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Digital Marketing

5 Must-haves for Landing Pages that Convert

Whether your goal is to inspire consumers to schedule an appointment, complete a registration, or enroll with your organization...

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Digital Marketing

Multichannel Marketing Helps Healthcare Providers Reach More Patients

The explosion of digital entertainment and content is a luxury for healthcare marketers. Take advantage of that windfall by...

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Digital Marketing

Four trends shaping healthcare marketing in 2021

COVID-19 created seismic shifts in healthcare and consumer behavior. As vaccines become more widely available and infection rates continue to...

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Digital Marketing

3 Reasons to Consider a Brand Refresh

The marketing terrain of 2021 looks drastically different than just one year ago. As a healthcare marketer, you may be wondering if there's a need...

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Digital Marketing

4 Tactics for Positioning Your Practice as Consumer-First

COVID-19 has no doubt changed patients’ healthcare expectations and accelerated the need for a more consumer-first mindset. Healthcare marketers...

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