Optimizing Consumer Reviews & Patient Satisfaction Scores to Grow Your Practice & Reach
Maximize your healthcare marketing ROI and attract more patients by leveraging consumer reviews and patient satisfaction scores. These tools...
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Marketing Planning & Strategy
Healthcare Personas Bring Data to Life
Data is transforming healthcare, and marketers know that data is their starting line in the quest to target patients.
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7 Ways to Reach Men, Healthcare’s Reluctant Patients
Men would rather shave with ice water than visit a doctor. Or so it seems. Statistics show that fewer men than women have a healthcare provider...
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5 Must-haves for Landing Pages that Convert
Whether your goal is to inspire consumers to schedule an appointment, complete a registration, or enroll with your organization...
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Are Your Healthcare Marketing Campaigns Working? How to Tell
What’s your number one goal as a healthcare marketer? To attract...
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3 Strategies for Recruiting Clinical Healthcare Workers
The job market is especially competitive right now. There are more open positions than candidates. With frontline medical workers in high demand,...
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Healthcare Marketing Trends to Know in 2022
The patient experience is evolving. Consumers have more choices and more information than ever before. And, they know their power—if your...
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How to Market to Boomers Post-Pandemic
Think Baby Boomers are technophobes? Think again. Post-pandemic healthcare trends indicate that...
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How to Market to Gen X in the Covid-19 Climate
Gen X (those born from 1965 to 1980) is the “forgotten generation” lodged between the more notorious generations of Baby Boomers and Millennials.
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To Market to Millennials: Validation is the name of the game
Coming of age in the era of 9/11. Graduating into the workforce during the Great Recession. Now, hitting their stride in adulthood amidst the...
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