Optimizing Consumer Reviews & Patient Satisfaction Scores to Grow Your Practice & Reach
Maximize your healthcare marketing ROI and attract more patients by leveraging consumer reviews and patient satisfaction scores. These tools...
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Marketing Planning & Strategy
What's Behavioral Economics Doing in Healthcare?
Change is hard. Like the dog who doesn’t want to learn a new trick, most of us choose to stick to what we know. In healthcare, that translates...
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Smart Ways to Spend a Small Marketing Budget
Does your budget look alarmingly small for all you need to accomplish? Fear not. In the digital age, even a little money can achieve a lot. The...
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Keeping Up with SEO
Search Engine Optimization is evolving. Is your digital marketing team evolving with it? Today, the term SEO is a bit of a misnomer. Rather...
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Choice Overload Delays Patient Decisions
While variety may be the spice of life, too much makes life harder. Scientists call it Hick’s Law. Consumers call it choice overload.
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How to Engage Doctors in Marketing
Are you looking for ways to engage physicians in achieving your organization’s marketing goals? Should you? The answer is...
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Which Metrics Matter?
If you don’t measure performance, you’re flying blind. However, if you collect too much data...
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Healthcare Disrupters: What You Need to Know
It often feels like healthcare is as much about managing change as it is about keeping people well. In truth, the industry is ripe for disruption...
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Digital Innovation: It's Time to Embrace Strategic Risk
Fifty percent of today’s healthcare leaders do not offer what patients want — differentiated, personalized and on-demand digital experiences....
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6 Ways to Help Patients Find You
Patients with an urgent medical need or complex health condition expect to find help when they need it. Could they find your practice easily online?
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