• Marketing Tips

Optimizing Consumer Reviews & Patient Satisfaction Scores to Grow Your Practice & Reach

Maximize your healthcare marketing ROI and attract more patients by leveraging consumer reviews and patient satisfaction scores. These tools...

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Marketing Planning & Strategy

What's Behavioral Economics Doing in Healthcare?

Change is hard. Like the dog who doesn’t want to learn a new trick, most of us choose to stick to what we know. In healthcare, that translates...

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Marketing Planning & Strategy

Smart Ways to Spend a Small Marketing Budget

Does your budget look alarmingly small for all you need to accomplish? Fear not. In the digital age, even a little money can achieve a lot. The...

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Marketing Planning & Strategy

Keeping Up with SEO

Search Engine Optimization is evolving. Is your digital marketing team evolving with it? Today, the term SEO is a bit of a misnomer. Rather...

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Marketing Planning & Strategy

Choice Overload Delays Patient Decisions

While variety may be the spice of life, too much makes life harder. Scientists call it Hick’s Law. Consumers call it choice overload.

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Marketing Planning & Strategy

How to Engage Doctors in Marketing

Are you looking for ways to engage physicians in achieving your organization’s marketing goals? Should you? The answer is...

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Marketing Planning & Strategy

Which Metrics Matter?

If you don’t measure performance, you’re flying blind. However, if you collect too much data...

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Marketing Planning & Strategy

Healthcare Disrupters: What You Need to Know

It often feels like healthcare is as much about managing change as it is about keeping people well. In truth, the industry is ripe for disruption...

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Marketing Planning & Strategy

Digital Innovation: It's Time to Embrace Strategic Risk

Fifty percent of today’s healthcare leaders do not offer what patients want — differentiated, personalized and on-demand digital experiences....

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Marketing Planning & Strategy

6 Ways to Help Patients Find You

Patients with an urgent medical need or complex health condition expect to find help when they need it. Could they find your practice easily online?

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