How Your Healthcare Marketing Strategy Can Address Health Disparities While Driving More Consumers to Your Health Services
Did you know that your healthcare marketing efforts can significantly help to reduce health disparities? Reducing healthcare disparities through...
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Discover the Future of AI in Healthcare
Is artificial intelligence (AI) here to stay? The answer is a resounding...
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5 Reasons to Make Your Site Accessible
Nearly 50 million Americans have a disability. That’s almost 20 percent of the population. Their disabilities range from...
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7 Healthcare Digital Trends to Kick Off the New Year
There’s no time like the present to re-think your marketing efforts and implement new strategies. Healthcare continues to evolve quickly with...
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What's on Your 2019 Healthcare Marketing Checklist?
Healthcare is changing faster than you can say “Alexa, is it the flu?”, and so is healthcare marketing. Today patients are consumers armed...
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Should I Hire a Marketing Manager or a Physician Liaison?
Do you know the difference between a marketing manager and a physician liaison? The two jobs are easy to confuse. That’s because...
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12 Steps to Healthcare Landing Pages that Convert
Your campaign is set to drive prospects to your landing page. Before you press “go,” take a good look at the user experience. You may not have...
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3 Reasons to Offer Healthcare Price Transparency
In the retail world, price transparency is the norm. Consumers hop on sites like Amazon to shop around, read reviews, find the best deal and...
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Strategies to Prove Your Marketing ROI
How do you prove your marketing works? By calculating return on investment or ROI. It’s a concept that baffles many a practice administrator or...
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How to Develop a Smart Healthcare Marketing Plan
Ask ten healthcare marketing professionals, “What’s the No. 1 thing I should do with my marketing efforts?” and you’ll get ten different...
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