Marketing Insights

How Your Healthcare Marketing Strategy Can Address Health Disparities While Driving More Consumers to Your Health Services

Did you know that your healthcare marketing efforts can significantly help to reduce health disparities? Reducing healthcare disparities through...

Do you know the secret to growing an orchid? It’s easier than you think. Place it on a windowsill with indirect sunlight. Every couple of weeks,...

Henry Ford once said, "If there is any one secret of success, it lies in the ability to get the other person's point of view and see things from...

The success of your practice or hospital depends on the people you serve - your patients. That's why it's important to...

Pop quiz. Which of these statements are true or false?

If you work in a small practice with a limited marketing budget, your best bet is to spend smartly and get creative. Why not put your patients to...

Simply translating a message from English to Spanish is not enough to reach Latino patients. Understanding their culture is crucial and worth your...

Name three things you want patients to discover from your digital marketing efforts. If you said to find you, click to learn more about your...

What makes a patient tick and why? That’s what you’ll discover when you use psychographic research to further marketing...

It’s no secret: the better you know your patients, the better you can connect with and serve them. The question is, how do you get to know them...

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