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To Market to Millennials: Validation is the name of the game
Coming of age in the era of 9/11. Graduating into the workforce during the Great Recession. Now, hitting their stride in adulthood amidst the...
How to Market to Gen X in the Covid-19 Climate
Gen X (those born from 1965 to 1980) is the “forgotten generation” lodged between the more notorious generations of Baby Boomers and Millennials.
How to Market to Boomers Post-Pandemic
Think Baby Boomers are technophobes? Think again. Post-pandemic healthcare trends indicate that...
Healthcare Marketing Trends to Know in 2022
The patient experience is evolving. Consumers have more choices and more information than ever before. And, they know their power—if your...
3 Strategies for Recruiting Clinical Healthcare Workers
The job market is especially competitive right now. There are more open positions than candidates. With frontline medical workers in high demand,...
Are Your Healthcare Marketing Campaigns Working? How to Tell
What’s your number one goal as a healthcare marketer? To attract...
5 Must-haves for Landing Pages that Convert
Whether your goal is to inspire consumers to schedule an appointment, complete a registration, or enroll with your organization...
7 Ways to Reach Men, Healthcare’s Reluctant Patients
Men would rather shave with ice water than visit a doctor. Or so it seems. Statistics show that fewer men than women have a healthcare provider...
Healthcare Personas Bring Data to Life
Data is transforming healthcare, and marketers know that data is their starting line in the quest to target patients.
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