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  • Marketing Insights

Nursing Recruitment: Is Your Practice Prepared?

To stand out as an attractive employer in this hiring climate, it’s imperative your practice demonstrate they understand what top nursing...

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To Market to Millennials: Validation is the name of the game

Coming of age in the era of 9/11. Graduating into the workforce during the Great Recession. Now, hitting their stride in adulthood amidst the...

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How to Market to Gen X in the Covid-19 Climate

Gen X (those born from 1965 to 1980) is the “forgotten generation” lodged between the more notorious generations of Baby Boomers and Millennials.

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How to Market to Boomers Post-Pandemic

Think Baby Boomers are technophobes? Think again. Post-pandemic healthcare trends indicate that...

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Healthcare Marketing Trends to Know in 2022

The patient experience is evolving. Consumers have more choices and more information than ever before. And, they know their power—if your...

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3 Strategies for Recruiting Clinical Healthcare Workers

The job market is especially competitive right now. There are more open positions than candidates. With frontline medical workers in high demand,...

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Are Your Healthcare Marketing Campaigns Working? How to Tell

What’s your number one goal as a healthcare marketer? To attract...

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5 Must-haves for Landing Pages that Convert

Whether your goal is to inspire consumers to schedule an appointment, complete a registration, or enroll with your organization...

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7 Ways to Reach Men, Healthcare’s Reluctant Patients

Men would rather shave with ice water than visit a doctor. Or so it seems. Statistics show that fewer men than women have a healthcare provider...

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Healthcare Personas Bring Data to Life

Data is transforming healthcare, and marketers know that data is their starting line in the quest to target patients.

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