Marketing Insights

Optimizing Consumer Reviews & Patient Satisfaction Scores to Grow Your Practice & Reach

Maximize your healthcare marketing ROI and attract more patients by leveraging consumer reviews and patient satisfaction scores. These tools...

Men would rather shave with ice water than visit a doctor. Or so it seems. Statistics show that fewer men than women have a healthcare provider...

Data is transforming healthcare, and marketers know that data is their starting line in the quest to target patients.

The explosion of digital entertainment and content is a luxury for healthcare marketers. Take advantage of that windfall by...

From cars to cosmetics, consumers turn to online reviews for honest opinions that inform their purchase decisions. When it comes to finding a...

As patients scour the internet to research conditions and find a provider, simple steps can connect them to your practice. Here are six search...

We’re seeing four reasons that LASIK is enjoying a burst in popularity—all of them related to COVID-19 and its impact on daily life.

COVID-19 created seismic shifts in healthcare and consumer behavior. As vaccines become more widely available and infection rates continue to...

The marketing terrain of 2021 looks drastically different than just one year ago. As a healthcare marketer, you may be wondering if there's a need...

Determining which difficult conversations to tackle first with patients – and how – can be daunting. Here are a few things to consider as you...

Stay on top of the latest news and trends that impact healthcare marketing.

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