Digital Marketing

Implementing Effective Healthcare Marketing Strategies on a Tight Budget

Ideally, all healthcare organizations would always have a robust marketing budget to consistently generate leads and grow patient volume. However,...

Patients have more options than ever when it comes to healthcare. To stay ahead of the competition, urgent care providers should focus on 3...

In healthcare, websites are held to a higher standard. They must be more than engaging in design and helpful in content. Whether a private...

If you don’t measure performance, you’re flying blind. However, if you collect too much data...

It often feels like healthcare is as much about managing change as it is about keeping people well. In truth, the industry is ripe for disruption...

Fifty percent of today’s healthcare leaders do not offer what patients want — differentiated, personalized and on-demand digital experiences....

Patients with an urgent medical need or complex health condition expect to find help when they need it. Could they find your practice easily online?

When users stop engaging, it means your ad isn’t connecting. How do you fix it? Data can help you find the right audience and a more relevant...

Did you know prestigious healthcare organizations are using Facebook Live to stream beneficial medical information to consumers – and seeing...

Texting is tremendously popular because it’s quick and easy. If only healthcare providers could text with their patients, right? You may soon...