Optimizing Consumer Reviews & Patient Satisfaction Scores to Grow Your Practice & Reach
Maximize your healthcare marketing ROI and attract more patients by leveraging consumer reviews and patient satisfaction scores. These tools...
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Digital Marketing
How Microsoft Wants to Change Healthcare
Google, Apple, Amazon and now Microsoft. With global tech giants moving into healthcare, it’s safe to say the industry will look very different...
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How Zero-Click Search Impacts SEO in Healthcare
In a year where we’ve already seen major advances in AI to help diagnose digital hospitals and a rise in demand for telehealth services, agility...
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Digital Crisis Communication Tips - Coronavirus
Yes, your patient population is worried about the coronavirus (CoV). Per Google Trends, the number of online searches for information about the...
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Amazon Care: Should you be worried yet?
Keep your eye on Amazon. It’s only a matter of time before the innovative e-commerce giant takes its new employee-exclusive Amazon Care service...
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Healthcare Marketers Make It Personal
Health is personal. Healthcare marketing should be personal, too. It connects at an emotional level — and can even shape positive health...
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3 Ways to Pivot Healthcare Creative Messaging
If you feel like you’ve seen the same ad a few too many times lately, you probably aren’t alone. In the early days of the pandemic (Feb 17 to...
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Telehealth: Don't Stop Now
The COVID-19 crisis tore down the barriers to telehealth and brought about the rapid adoption of virtual care. True to its promise, telehealth has...
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Why Positive Social Media Messages Work Right Now
If you’re tired of stressful posts on social media, you’re not alone. More than half of 2,000 people surveyed said they’ve...
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4 Tactics for Positioning Your Practice as Consumer-First
COVID-19 has no doubt changed patients’ healthcare expectations and accelerated the need for a more consumer-first mindset. Healthcare marketers...
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