Optimizing Consumer Reviews & Patient Satisfaction Scores to Grow Your Practice & Reach
Maximize your healthcare marketing ROI and attract more patients by leveraging consumer reviews and patient satisfaction scores. These tools...
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Marketing Planning & Strategy
Healthcare Content: What's the Right Tone?
In healthcare, marketers know how important it is to “strike a chord” with their audience. It’s a connection that makes readers more likely...
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The Fast Track to Finding Patient Testimonials
Is it always a last-minute scramble to find patients for your video shoot? Here’s what smart healthcare marketers do to make finding patients a...
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Why It's Time to Work Your Healthcare Brand
Fasten your seat belts, healthcare marketers. Retail giant, Walmart, plans to open low-cost primary health clinics with prices 30 to 50 percent...
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What Causes Healthcare Facebook Ad Disapprovals?
Almost every healthcare digital marketer has experienced a Facebook ad disapproval at some point. Because regulations and restrictions are...
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AHA Launches Flu Prevention Campaign
Want to keep your community healthy this flu season? Join the American Hospital Association (AHA) in its “United Against the Flu” campaign.
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5 Reasons Patients Prefer Chatbots
It’s no surprise that chatbots are transforming healthcare. Consumers love them. Half of all Americans engage with a chatbot or voice assistant...
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Comparison Shopping Comes to Healthcare
This year, 37% of healthcare consumers used websites and shopping apps to compare services. Driven by the need to reduce medical expenses, that...
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3 Tips for Partnering with a Healthcare Social Influencer
Millions of Americans are turning to social media influencers for healthcare information. Naturally, media-savvy healthcare marketers...
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Healthcare Twitter Strategy That Works
Over 400 million tweets are generated every day, read by 50% of the U.S. population. So, does Twitter work for healthcare marketing?
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