• Marketing Tips

Optimizing Consumer Reviews & Patient Satisfaction Scores to Grow Your Practice & Reach

Maximize your healthcare marketing ROI and attract more patients by leveraging consumer reviews and patient satisfaction scores. These tools...

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Marketing Planning & Strategy

Get Ready for Voice Search

When 2020 begins in just a few short weeks, 50 percent of all online searches will be voice searches. Consumers will turn to the likes of Alexa,...

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Marketing Planning & Strategy

2020 Wellness Trends to Watch

Health and fitness have long held the top spot among new year’s resolutions. What will that look like in 2020? Per a recent wellness index study...

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Marketing Planning & Strategy

How Microsoft Wants to Change Healthcare

Google, Apple, Amazon and now Microsoft. With global tech giants moving into healthcare, it’s safe to say the industry will look very different...

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Marketing Planning & Strategy

New Consumer Preferences in Primary Care

Proving that consumers can still surprise us, Advisory Board compared the results of their 2019 consumer preference survey with the 2014 survey...

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Marketing Planning & Strategy

Digital Crisis Communication Tips - Coronavirus

Yes, your patient population is worried about the coronavirus (CoV). Per Google Trends, the number of online searches for information about the...

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Marketing Planning & Strategy

Amazon Care: Should you be worried yet?

Keep your eye on Amazon. It’s only a matter of time before the innovative e-commerce giant takes its new employee-exclusive Amazon Care service...

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Marketing Planning & Strategy

Healthcare Marketers Make It Personal

Health is personal. Healthcare marketing should be personal, too. It connects at an emotional level — and can even shape positive health...

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Marketing Planning & Strategy

Healthcare Advertising: How to Adapt & Emerge Strong

Physician practices, especially those that rely on elective surgeries to drive revenue, are quickly realizing the painful impact COVID-19 is...

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Marketing Planning & Strategy

Why Stories Matter Right Now

Critical messages risk getting lost amid the noise and uncertainty of COVID-19. How can you make messages stick in times of disruption? With one...

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