• Marketing Tips

Optimizing Consumer Reviews & Patient Satisfaction Scores to Grow Your Practice & Reach

Maximize your healthcare marketing ROI and attract more patients by leveraging consumer reviews and patient satisfaction scores. These tools...

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Marketing Planning & Strategy

3 Ways to Pivot Healthcare Creative Messaging

If you feel like you’ve seen the same ad a few too many times lately, you probably aren’t alone. In the early days of the pandemic (Feb 17 to...

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Marketing Planning & Strategy

Strategic Planning Checklist for Healthcare Practices

Strategic planning? Now? Yes. If you want your practice to move from COVID-19 response mode to recovery, to success in your future market —...

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Marketing Planning & Strategy

Creative Ideas for Honoring Your Nurses

May is AANA’s National Nurses Month, the perfect time to launch or renew your nurse recognition program. Even if you’re low on budget, you can...

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Marketing Planning & Strategy

What to Do When Patients Are Afraid to Seek Care

It’s a troubling trend. Vulnerable patients fear a doctor or hospital visit may expose them to potentially deadly COVID-19. But if they don’t...

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Marketing Planning & Strategy

4 Ways to Reach & Re-engage More Patients

It’s no secret that consumers are more hesitant to visit their physician’s offices than ever before. In fact recent studies show...

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Marketing Planning & Strategy

How to Win Millennial Patient Loyalty

Here’s some good news for primary care physicians. All that work you’re doing to modify your practices for the COVID-19 pandemic may be just...

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Marketing Planning & Strategy

5 Ways to Keep Your Staff Resilient

We hoped for a sprint. Instead, we got a marathon as the COVID-19 pandemic threatens to run long and wear the healthcare workforce down. It’s...

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Marketing Planning & Strategy

3 Ways to Maximize Patient Volume

After the dramatic shifts wrought by COVID-19 during the first half of the year, many hospital marketers are now thinking, “How can we recover...

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Marketing Planning & Strategy

Telehealth: Don't Stop Now

The COVID-19 crisis tore down the barriers to telehealth and brought about the rapid adoption of virtual care. True to its promise, telehealth has...

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